Episode 16. Penny Foster, Senior Social Media Executive At Birchbox UK On Strategy, Etiquette And Getting Your Foot In The Door

Ever wondered what it would be like to work at one of the world’s leading beauty companies? We sat down with Birchbox’s very own Penny Foster to discuss her role as senior social media executive in the UK.

Since our debut episode of Let's Discuss in which we kick started things talking about social media and comparison, we've been eager to dive right back into the subject which plays such a big part in our lives professionally and personally. 

Penny shares what it's like managing multiple platforms for Birchbox UK, how Birchbox approach their customer, strategise their content and make sure they're having fun (that's both the customer and the team!) 24/7. 

We also look at the etiquette of social media interactions, both as a business and on a personal level.

Should you follow/unfollow the guy you're dating?!

Penny also shares her advice for others looking to get a foot in the social media industry. 

We hope you'll enjoy the show!

A huge thank you to Penny for sharing her pearls of social media wisdom with us, and to Push PR for once again opening up their beautiful offices for us to record in. 


Here's your exclusive Birchbox discount code! Sign up using code DISCUSS to receive a FREE Ciaté Fierce Flicks Eyeliner with subscription.

Offer open to UK subscribers only until September 30th 2017. 

Ella's blog - Coco's Tea Party

Monica's blog - The Elgin Avenue

Ella's Instagram account - @CocosTeaParty 

Monica's Instagram account - @MonicaBeatrice

 Penny’s Weekly Five Instagram accounts: 



@Kristen_Ess and her website - The Beauty Department 




Ella’s Weekly Five Instagram accounts:






Monica’s Weekly Five Instagram accounts: